LineLeader by ChildcareCRM confirms Marlin Equity Partners as new majority investors

LineLeader by ChildcareCRM, the leading provider of SaaS software and digital payment solutions for the early childcare education market, has confirmed that private equity group Marlin Equity Partners has acquired a majority stake in the business. 

“The investment from Marlin will enable LineLeader to further expand its leadership position as a comprehensive unified pre- and post-enrollment management software provider for childcare centers,” said Matt Amoia, CEO of LineLeader. 

“We are thrilled to partner with Marlin and work alongside them to continue to deliver exceptional support for our customers and create innovative solutions for the childcare market in the future.”

LineLeader was founded in 2009 as ChildcareCRM, and has since grown its footprint to over 5,000 services around the world. In late 2022 the Group acquired MomentPath, a US based childcare management software and family engagement app, as it moved to extend its service offering for families and centres alike.

As new majority investors Marlin will provide operational expertise and financial support to help enable LineLeader to accelerate its product development, expand its market reach and deliver even greater value to its customers.

“We want to thank our user community for being a part of our story, and for their continued feedback, support, and loyalty along the way,” Mr Amoia said.. 

Growth Street Partners and other existing shareholders will retain a minority stake in the business following Marlin’s investment.