G8 Education inks 3 year deal with parenting advice streaming video platform ParentTV
Early childhood education and care (ECEC) provider G8 Education Ltd has entered into a three year partnership with Brisbane based parenting advice streaming video platform ParentTV in a deal that will see parents and educators across its network of 475 centres receive free access to ParentTV’s service.
The partnership, which is the first of its kind for G8, has been driven by Julie Madgwick, Head of Early Learning and Education, who recognised that the unprecedented events of 2020, including the bushfires and then COVID-19, have created a uniquely challenging environment for parents and that many are looking for guidance and support to help them through.
“In the past year, parents have had to navigate uncharted waters, explaining difficult subjects such as bushfires and a pandemic to their children,” says Ms Madgwick, “There are few precedents for this and the parents of children in our centres are looking for guidance in dealing with their children’s anxieties.”
ParentTV is uniquely placed to support families in these areas with a library of over 1,000 videos from national and international parenting experts on topics such as behaviour, health, sleep, social wellbeing, nutrition and education of children all easily accessible on the one platform.
Ms Madgwick noted that, when times are difficult, parents will “inevitably” turn to Google for advice and answers, a problematic strategy given the diversity of information and resources available, not all of which is suitable or appropriate.
G8’s partnership with ParentTV enables the provider to “ ensure that parents are receiving the very best advice in an innovative and efficient format.”
ParentTV will be offered as a free inclusion for families with enrolled children at a G8 service, as well as being offered to G8 Education team members who will be able to use it to deepen their knowledge on important issues so as to support families but also their own children should they need to.
“Families see our educators as partners in raising their children but often they are grappling with issues requiring specialist expertise to resolve,” says Ms Madgwick. “ParentTV provides us with a tool to not only assist our parents but also to help inform our own educators also.”
“It has been terrific to see our inhouse G8 social platform come alive with examples of how our teams are using ParentTV.”