Fire and Rescue NSW teams up with Paw Patrol pups to boost fire safety education

Fire and Rescue NSW (FRNSW) and Paramount Australia have launched a unique initiative to ensure that young children are more fire educated and aware. 

Many young children are enamoured with the brave dogs that make up the PAW Patrol™, and the new initiative will see characters from the hit animated franchise convey age-appropriate fire safety messaging to preschool and primary school-aged children.

The launch follows the outstanding response to PAW Patrol’s association with the FRNSW Open Day at the Emergency Services Academy last year.

“With a special appeal to young people, we look forward to seeing ‘Marshall’ and his mates at FRNSW events and taking part in other community activities which promote fire safety in our homes,” NSW Minister for Emergency Services Jihad Dib said. 

FRNSW Commissioner Jeremy Fewtrell hopes having the fire service team up with PAW Patrol will develop more fire safety ‘ambassadors’ across the state.

“It’s crucial everyone knows how to protect themselves against the risks of fire, but we acknowledge people learn this in different ways,” Commissioner Fewtrell said.

“What we often find through our education programs is that, once children learn about fire prevention and how to react if a fire breaks out, they then share this information with parents and grandparents, among others.”

PAW Patrol™ airs on Nickelodeon and is produced by Spin Master Entertainment. Paramount Australia Senior Vice President, Content & Programming, Daniel Monaghan, said Nickelodeon is “beyond proud to be partnering with FRNSW.”

“FRNSW and PAW Patrol share the universal themes of rescue, community service, teamwork and friendship, making it the perfect partnership,” Mr Monaghan said.

“We look forward to contributing to the awareness of fire safety messages amongst some of the youngest members of the community.”