KU Children’s Services shares new branding and website

KU Children’s Services (KU) has launched a new, family focused website, part of a brand refresh for the not for profit and for purpose organisation. 

Featuring the message “Beyond Childcare”  prominently on its homepage, the website reflects KU’s ongoing commitment to recognising the expertise of early childhood educators and teachers and to moving beyond the traditional notion of “child-minding” towards inspiring and guiding children holistically. 

Prominent in the early childhood education and care (ECEC) sector since 1895, KU is an established part of the Australian sector, with the launch of the new website, which replaces a seven year old platform, marking a significant milestone in KU’s digital evolution. 

The way in which families engage with ECEC providers has evolved significantly, the provider argued, making the new website an essential step in meeting the needs of families today.

The new website is designed with a focus on enhancing the user experience for both families and educators, and was developed through extensive focus group consultations with families, as well as feedback from teachers and educators. 

A central aim of the new website, with its intuitive and easy-to-navigate interface, is to streamline the process for families to find the right services and start their journey with KU, while also providing educators with seamless access to tools and resources such as professional development courses, KU’s podcast series ‘Provoking Minds – An Early Childhood Podcast,’ and information on how to apply for careers with KU.

“We are excited to launch a website that supports our vision of delivering inclusive, affordable, and high- quality early childhood education services,” KU CEO Chris Legg said. 

“This new platform is a vital tool in helping us extend our reach and provide more families with access to the exceptional programs led by our dedicated teachers and educators. We are proud of the strong and vibrant culture within KU, which enables us to scale our services and programs to over 11,000 children annually.”

“I am very proud to announce the launch of KU’s new website, which reflects our commitment to simplifying access to the full range of our services and programs for all families,” she added.

KU will celebrate 130 years of operation in 2025, a significant milestone for the organisation. 

Visit the new KU website here: www.ku.com.au