NSW Department of Education introduces Grow to Learn, Learn to Grow campaign

The New South Wales Government Department of Education has launched the Grow to Learn, Learn to Grow campaign, promoting the importance of quality in early childhood education and school aged care services with the intention of helping families to understand the benefits of early childhood education and care (ECEC).

Grow to learn, learn to grow builds on a NSW Government initiative, launched last year. The Brighter Beginnings initiative was introduced to improve the lives and experience of families in the first 2000 days (or first five years) of their child’s life.

As part of Brighter Beginnings, grow to learn, learn to grow will showcase the benefits of quality early childhood education, highlight the importance of quality ratings and provide families with the information they need to enrol their children in quality ECEC services.

A key message of the campaign is that the positive outcomes for children attending early childhood education are directly related to quality in practice. The campaign encourages families to learn more about quality and ensures that parents and carers are making informed decisions when enrolling their child in ECEC, directing viewers to the new Early Childhood Education service finder website. 

The service finder assists families to locate a quality service close to them, addresses gaps in existing finders and provides user-friendly information about the National Quality Standard through the quality ratings graphic.

Services are invited to have discussions with families about quality ratings and each service’s quality improvement plan to help increase the awareness of the life-long benefits of ECEC and the high level of expertise and professionalism that educators possess. To support those discussions, the Department have developed the following resources:

• Videos showcasing children, families, educators and health professionals talking about the life-long benefits of early childhood education.
• Conversations with families guide  – to support conversations with families about quality ratings and the service’s quality improvement plan.
• Family flyer – information handout for families.
• Poster – to display at in service to promote quality ratings.

For more information, please see the Department website, here.