US provider Bright Horizons acquires Sittercity platform as it expands in home care focus
US early childhood education and care (ECEC) provider Bright Horizons Family Solutions has acquired Sittercity, an online platform that connects families with in-home caregivers and in person or virtual tutors.
The move comes amidst an increased focus on in-home care and remote learning triggered by the COVID-19 pandemic and associated lockdown and school closures that have led to increasing numbers of families managing their children’s days at home whilst also juggling work commitments.
Commenting on the deal Bright Horizons CEO Stephen Kramer said “With the child care strain families have been experiencing the last five months paired with the prospect of remote learning, this acquisition will allow us to expand our in-home offerings and virtual solutions that are increasingly critical to families.”
As well as connecting parents with in-home care for children, Sittercity also incorporates elder, and pet caregivers; household service providers; homework help; and senior care, planning, and referrals on their platform.
Sittercity and Bright Horizons have been in partnership since 2013 when the Sittercity service offering was included in the Bright Horizons SelectPlus program for use by the employees of its customer base.
“There is so much uncertainty for families at this time, especially as the (US) school year inches closer and closer,” said Elizabeth Harz, CEO of Sittercity. “Creating a dynamic community of care has never been more important. At a time when parents often feel the need to choose between having a job or caring for their children, Bright Horizons and Sittercity can help working parents get back to work while their children receive high quality care and education.”
To read the announcement please click here.