Family Day Care Australia launches television campaign

Family Day Care Australia (FDCA) has recently launched a national regional television campaign to promote family day care both as a childcare option for parents and a career option for educators.

The television campaign, which began on 14 October, will screen across the WIN TV network until the end of January 2019. Two commercials will screen, promoting family day care as the natural choice in childcare for parents, as well as promoting family day care as a rewarding career option for educators.

The campaign highlights the key benefits of family day care such as the natural home environment and the strong bonds that are formed between family day care educators and children.

FDCA Chief Executive Officer Andrew Paterson was excited to launch the campaign, describing it as part of FDCA’s commitment to represent, support and promote FDCA members, and the family day care sector as a whole.

The television campaign forms part of FDCA’s National advertising campaign taking place throughout 2018 and 2019, with the regional television campaign being supported by an onsite marketing campaign that will see the family day care television commercials and brochures displayed in over 700 GP clinics all over Australia throughout October, November and December 2018.