LineLeader celebrates 15 years of innovating childcare management

This year marks a major milestone: 15 years since the founders of ChildcareCRM launched the first-ever CRM platform designed specifically for the childcare industry. What began with one vision in 2009 has grown into a comprehensive, unified solution trusted by services across the globe.

The journey from a single CRM system to an all-in-one platform that supports many touchpoints of the childcare experience reflects more than just technological evolution, it’s a story of listening to educators, responding to the real challenges of service operators, and relentlessly innovating in step with the sector’s needs.

Back in 2009, co-founders Chuck Gibbs and Seth Martin pioneered the first CRM built specifically for childcare centres. What started as a simple idea, streamlining enrolments and communications for busy operators, has grown into a global solution that continues to evolve with the sector’s needs.

Today, LineLeader supports more than 9,000 childcare centres globally. In Australia, offering tailored tools that support consistent branding, automated workflows, enrolment teams, and real‑time reporting across a service’s entire footprint. 

Operators can access data across locations to enable smarter decision‑making and personalised family engagement.

Australia’s early learning landscape values response speed, consistency, and personalisation. According to LineLeader’s 2024–25 benchmark reports, 80 per cent of millennial families expect an immediate response when making initial contact.

LineLeader’s Australian team plays a pivotal role in delivering tailored, responsive support for the local early childhood sector. Key team members include Selene Di Prisco, who leads Australian operations with deep insight into provider needs; Mitchell Loft, a former educator who brings empathy and clarity to implementation; and Kasey Todd, a customer operations specialist known for her proactive, solutions‑driven approach. Their combined experience, sector expertise and strong service ethos have positioned LineLeader as the CRM of choice for early childhood education and care providers across Australia.

As LineLeader continues its journey, the company remains committed to:

• Delivering smarter, locally relevant features via the LineLeader platform in Australia;
• Expanding its reach while continuing to listen to educators and families;
• Supporting early childhood services with tools that reduce administrative burden and amplify family-centred engagement.

Today, LineLeader is more than software. It is a trusted partner to thousands of Australian early childhood operators, helping provide quality education, improve family engagement, and build sustainable operations.

Key Milestones on the LineLeader Journey:

• 2011: Welcomed the first Australian customer, expanding the footprint beyond the US and laying the foundations for international reach.
• 2020: Introduced digital registration tools, enabling families to enrol with ease while giving providers a smarter way to manage forms and documentation, especially crucial during the COVID-19 pandemic.
• 2022: Acquired MomentPath, combining powerful CRM features with a fully integrated childcare management system and parent app. This year also saw the transformation of the brand to LineLeader, a name that reflects the commitment to leading the way in childcare operations.
• 2023–2025: Continued to grow the global team (fondly known as the “Quacks”), launched new automation tools, enhanced real-time reporting features, and deepened impact through partnerships with early childhood services across Australia.

Alongside these product milestones, LineLeader has welcomed many new “Quacks”, team members who bring passion, expertise, and creativity to the LineLeader mission each and every day.

When it all began, the challenge was clear, streamline administration and communication so centre teams and children could thrive. Fifteen years on, LineLeader continues to evolve and deliver real impact. As one milestone-time quote from the founders captures:

“From launching the first childcare-specific CRM to building a fully unified management ecosystem, our goal has always been to empower educators and families alike.”

Despite this growth, the ethos remains the same: supporting educators and families with intuitive, reliable tools so teams can focus on children, not paperwork. As one long-time team member recently shared:

“Being part of LineLeader has meant watching solutions transform lives—both in our offices and the early learning services we support.”

Looking Ahead

As the journey continues, LineLeader is committed to:

• Developing even smarter, more integrated features
• Expanding impact across new markets
• Listening to educators and parents to ensure solutions remain relevant, user-focused, and effective

Today, LineLeader is more than a software solution. It’s a trusted partner to thousands of childcare operators and leaders working to provide quality education, engage families, and build sustainable operations. 

The unified platform supports everything from enrolment to family retention, with tools that help services reduce admin, improve communication, and focus on what matters most, supporting children and families.

LineLeader believe the best is yet to come. To everyone who has trusted LineLeader over the past 15 years: LineLeader says thank you. 

Here’s to continuing the journey together, empowering early childhood communities to lead with clarity, confidence, and care.

To learn more about LineLeader visit here.