These Are Our Children campaign launched by CLA
The Sector > Workforce > Advocacy > CLA launches These Are Our Children initiative calling for community support

CLA launches These Are Our Children initiative calling for community support

by Freya Lucas

February 07, 2024

Advocacy group The Childcare Leadership Alliance (CLA) has launched a new campaign seeking a ‘whole of community’ approach to ensuring that the crucial role of early childhood education in regional communities is highlighted. 


The CLA launched in 2022 with the support of BHP Mitsubishi Alliance and Astute Early Years Specialists and aims to champion the needs of regional communities facing challenges in providing and maintaining viable early childhood services. 


The “These Are Our Children” campaign shines a spotlight on how education and care programs beyond the realm of schools are ‘woven into the fabric’ of regional success, impacting three key areas:


  • Community Support: Education and care provides essential support for families, enabling parents to work and contribute to the local economy.


  • Early Learning Access: High-quality care and kindergarten ensures young children have access to vital early learning opportunities, fostering their development and future success.


  • Regional Economic Prosperity: A thriving education and care sector strengthens the local economy by creating jobs, supporting businesses, and attracting families and skilled workers.


“Over the last couple of years, we’ve built the foundations of the CLA. Now, we need everyone – large industry, small businesses, and the entire community – to come on board! Your support is crucial for us to continue making a difference in the lives of our little ones,” Melissa Westcott, Chair of the CLA said. 


The “These Are Our Children” initiative aims to:


  • Elevate awareness of the powerful impact of education and care on regional communities.
  • Promote stronger communities by supporting families and children.
  • Ensure well-prepared young minds through access to quality early learning.
  • Foster a strong local economy by empowering parents with the resources and support they need to re-enter the workforce.


The CLA invites individuals, businesses, and organisations to join the “These Are Our Children” initiative and make a difference in the lives of children and families in their community.


To support the initiative, readers can: 


Share this video and use the hashtag #Theseareourchildren, sign up to receive CLA’s newsletter, or visit the CLA website.

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