Care for Kids launches new provider portal
The Sector > Economics > Affordability & Accessibility > Care for Kids launches new Provider Portal which gives services a competitive edge

Care for Kids launches new Provider Portal which gives services a competitive edge

by Freya Lucas

November 07, 2023

Care for Kids’ new Provider Portal is proving to be an invaluable tool for childcare services, making it easier than ever to stay relevant in a changing childcare search market. 


As Australia’s leading childcare search engine, Care for Kids, is used by most of the best regarded names in the early childhood education and care (ECEC) sector, from the bigger providers such as G8 Education, Goodstart Early Learning, Busy Bees and Affinity Education Group, mid sized providers such as Little Zaks, Nido Early School, Green Leaves Early Learning, Sparrow Early Learning, Kids Club, Eden Academy, Mini Masterminds, Nino Early Learning Adventures, and Montessori Academy through to boutique operators such as Kindalin, Clovel Childcare, Global Sky Education, Toddlers Ink Children’s Learning Centres and Bimbi ELC. 


“We are privileged to represent some of the best operators in Australia and have seen our business climb past 30 per cent of the market as partners,” Ash Sachdev, Care for Kids CEO shared. 


“While our partners still have a commercial focus on leads, we are seeing more operators with high occupancy continue to request prominent feature listings, to ensure suburb brand awareness is strong. It’s a bold new approach to marketing that is seeing a separation of highly sort after centres, over the remaining suburb centres” 


The purpose of the new Provider Portal is to provide those customers with the competitive edge to perform best in their local suburbs. Stronger targeting capabilities and greater listing optimisation is driving customer interest in the Care for Kids platform. 


“Some suburbs now have a waitlist to partner with us,” Mr Sachdev shared, with Point Cook as an example where there are five centres who would like to join Care for Kids as paying partners. 


Sensibly, Care for Kids has set partner caps in suburbs, to ensure paying partners are getting the highest rates of visibility, and the best opportunities for exposure to prospective families. 


After successful campaigns this year from the Childcare Virtual Open Day seminar through to the increased digital tv  focus, Care for Kids is seeing increased dividends for their paying partners. 


“We can trace 10 per cent of our occupancy back to Care for Kids” Angela Hunt, Director Sentia Early Learning said.


The new Care for Kids portal provides more live data than ever before, and those key insights are shaping performance and driving greater lead volumes as childcare search continues to migrate online. 


New Integrations with key CCMS platforms such as Kidsoft, Xplor and other major providers have made life easier for operators with the option to show live fee and vacancy information at the click of a button.


Looking to the future, Mr Sachdev remains tight-lipped about new innovations that are in store. 


“We are continuing to focus on playing our part as an advocate for the childcare sector, promoting and advocating for the sector, while constantly declining to provide comment for media who at times just want a heading,” he said. 


“Our focus will continue to support the sector through childcare search, along with taking a greater position on jobs, thought leadership and parent innovation”. 


Parent awareness of the power of Care for Kids is rising, with 3 million unique parent users set to maximise the power of the site in 2023. 


The Care for Kids team have learnt a great deal from their national marketing campaigns such as the Virtual Open Day, Thank you Educators and digital TV series, and are always keen to understand the needs of the ECEC more deeply. To see how your business can leverage Australia’s leading childcare care search platform, connect with a childcare marketing expert from the Care for Kids team and book a free discovery session.

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