Mixed messages on kids’ screen time leaves parents feeling overwhelmed 

First-time parents are feeling confused, anxious and judged when it comes to managing their young children’s screen time, according to new research from Edith Cowan University (ECU). 

The study, led by Dr Stephanie Milford, found parents are navigating a flood of conflicting advice, from strict time limits to more flexible approaches, with a lack of clear guidance on what works in everyday life. 

Drawing on interviews and focus groups with Australian parents of children aged birth to four, the research shows current advice often doesn’t reflect the realities of caring for young children. Many parents fall back on outdated rules simply because they feel clearer and easier to follow. 

Dr Milford said the issue isn’t a lack of information, but how it’s communicated. 

“Parents are trying to do the right thing, but they’re getting mixed messages,” Dr Milford said. 

“That contradiction creates a lot of uncertainty.” 

The study found fear-based messaging around children’s screen use is fuelling guilt and anxiety, leaving parents feeling like they’re failing. 

“That fear can make parents doubt their decisions, even when they’re making thoughtful choices,” Dr Milford said. 

Instead of rigid limits, most parents adapt screen use to fit daily life, whether to settle a child, manage tasks, or share content together. 

The research suggests this flexibility is both common and necessary and should be better reflected in public advice. 

“Rather than telling parents to avoid screens, we should be helping them use them in ways that support learning and connection,” Dr Milford said. 

While concerns about excessive screen use remain valid, the study highlights how research is often oversimplified into blanket rules that don’t account for real-life parenting. 

The findings call for a shift toward clearer, more practical guidance that builds parents’ confidence. 

“What parents need is balanced advice that reflects the realities of raising young children, counters “technopanic”, and prioritises education over prescriptive guidelines,” Dr Milford said. 

The paper ‘“No screens before two”: How first-time Australian parents negotiate enduring digital media guidelines’ was published in the Journal of Children and Media. The research project is funded by Digital Child, authors are Stephanie C. Milford, Emma Jayakumar, Harrison W. See & Lelia Green.