Crayola Creativity Week 2026 launches as research highlights strong link between creativity and confidence

Crayola is celebrating the fifth anniversary of Crayola Creativity Week, a global celebration that invites millions of children to explore how creativity fuels learning. From 26 January to 1 February 2026, the initiative offers standards-aligned lesson plans and creative activities designed to spark imagination across literacy, STEAM and social-emotional learning. 

This year’s theme, “Color Inspires Creativity,” will be brought to life by a vibrant cast of global creators, astronauts, and storytellers. 

Last year more than 13 million students in classrooms, libraries, and homes participated in the program from more than 120 countries and 90,000 learning sites, a 116% increase in student participation year over year. Crayola is expecting the 2026 celebrations to reach more students than ever before.

2026 creativity activities are being delivered by special guests including soccer players Harry Kane and Matt Turner, actress/comedian Kate Micucci, musician Questlove, actor Michael Rainey, Jr., Property Brothers stars Drew and Jonathan Scott, the artists behind Bluey and Snoopy, and NASA astronauts.

Teachers can sign up for free access to a dedicated Teacher Guide, daily educational activity videos, downloadable Thinking Sheets and creative challenges. Resources are available in eight languages and designed for minimal preparation and maximum impact, to be inclusive and adaptable for classrooms, libraries, and after-school programs. Resources are available for use both during the event week and throughout the school year.

“We launched Crayola Creativity Week to infuse creative experiences into the teaching and learning of all subjects,” said Cheri Sterman, Senior Director of Education at Crayola.

“Creativity is an essential life skill that helps everyone reach their full potential. Educators report that after participating in Creativity Week, 80% of students increased their creative confidence, enthusiasm for learning, and curiosity. Teachers report that their classrooms radiated a more joyous atmosphere that fostered creativity after joining the program and that they increased their understanding of how creativity improves learning. The impact the program has on students and educators reinforces the importance of this growing global movement.”

In addition to literacy and STEAM learning, the program places a strong focus on self-expression, diversity, equity and inclusion, kindness and social-emotional development, with each daily classroom activity designed to fit within a 30-minute learning block.

Crayola Creativity Week supports research commissioned by the brand that highlights the powerful connection between creativity and confidence in primary school-aged children. The study], which surveyed children aged 6 to 12, found that 92 per cent believe being creative boosts their confidence, underscoring creativity’s role in strengthening self-belief, self-efficacy and resilience, skills recognised as critical both in the classroom and beyond.

“Creative activities help children recognise their unique talents and develop a deeper belief in their abilities, giving children an incredible sense of joy and accomplishment,” said Sterman. “When we prioritise creativity, we don’t just support children’s happiness in the moment – we also equip them with the confidence and skills they need to take on future challenges.”

The research revealed that when faced with challenges, children are most likely to rely on their own creative ideas rather than giving up or immediately turning to others for solutions. This instinct towards independent problem-solving reflects how creativity empowers children to trust their thinking, explore new approaches and build autonomy.

The YouGov-conducted study also identified strong emotional benefits linked to creative activity, including feelings of happiness, excitement and pride. Through drawing, making and storytelling, children are able to express their thoughts and emotions while developing a sense of ownership over their ideas and identity.

Participation in Crayola Creativity Week is free for teachers and educators worldwide. Registration is now open and resources will be available online from 26 January 2026, with ongoing on-demand access to ensure flexibility for classrooms throughout the year.

For more information and to register for free resources, activities and events, visit: Crayola.com/CreativityWeek