Sometimes tall poppies are celebrated, as an array of tall poppy awards attests. Other times they are scorned for their arrogance and envied for their success. Too big for their boots or britches, they must be cut down to size.
Aversion to tall poppies is said to be particularly strong in Australia and New Zealand, where the idea of a “tall poppy syndrome” was invented in the 1980s. A tendency to drag down those who set themselves above others, the syndrome supposedly reflects values of equality, humility and the storied “fair go”.
But what are the effects of the tall poppy syndrome? What does it tell us about Antipodean cultures? And are we uniquely averse to those who stand out from the crowd?
Effects of the tall poppy syndrome
Effects of the tall poppy syndrome on work performance and leadership have been studied extensively.In a New Zealand study of prominent entrepreneurs, nearly all reported encountering the syndrome. “If you do achieve something and stick your head up a bit further,” one said, “people will try to chop you down to size.”
Dealing with negative responses to success drove some entrepreneurs to adopt specific coping strategies, like staying under the radar and taking pains not to flaunt their success.
Tall poppy syndrome doesn’t merely bruise enterprising egos, it can also adversely affect business decisions. The NZ study found public attacks can discourage entrepreneurs from starting or growing a business and from persevering after setbacks.
Athletes also report being targets. Some attacks simply reflect anonymous online spite, but tall poppy attitudes also drive aggressive behaviour. One Australian study found that high performing student athletes were often victims of bullying.
Cultural underpinnings
Harvesting tall poppies may be common in Australia and New Zealand, but there is little evidence that it is unique to us.In Japan, the saying “the nail that sticks out gets hammered down” captures the idea that people should not be conspicuously different.
These examples are subtly different from each other: the Japanese version presents being different as undesirable; the Nordic version identifies being better or special as undesirable traits.
In the more collectivist Japanese context, avoiding displays of individuality helps to preserve social harmony and avoid conflict. In the more individualist Scandinavian context, the key concern is maintaining social equality. The Law of Jante levels out a society where individuality is highly valued but expressions of personal superiority are not.
These variations show that aversion to tall poppies can express two distinct values in different cultural settings: conformity via collectivism, and equality via egalitarianism.
Values researchers think of egalitarianism in terms of a cultural dimension called “power distance”. Cultures high on this dimension value social hierarchy and accept inequalities. Low cultures prefer more equal social arrangements.
Australia tends to score relatively low on power distance, with Scandinavian countries and New Zealand lower still, as well as scoring high on individualism. In this “horizontal” form of individualism, people are meant to strive to be distinct without desiring special status. It is therefore no surprise to find the tall poppy syndrome in these countries.
Values in the United States also tend to be highly individualistic, but higher in power distance than in Oceania, a combination known as “vertical individualism”. Vertical individualists also value being distinct from others, but are more comfortable with inequality and with raising themselves above others.
As this contrast suggests, Americans favour rewarding tall poppies more strongly than Australians. This aligns with the ethos of the “American Dream”, a cultural narrative that champions ambition and status-seeking, and the full-throated celebration of personal success.
The future of the tall poppy syndrome
In our age of self-promotion, with social media sites devoted to not-so-humble bragging, have we become immune to the tall poppy syndrome? Are we becoming more comfortable about standing out, or does egalitarianism remain a powerful obstacle?Research finds no increase in levels of narcissism in Australia, in contrast to some evidence of rising levels in the US. By implication, Australians are not becoming more willing to elevate themselves above others. Whether their attitudes to people who do so has changed remains to be seen.
More importantly, we should ask if, in times of high and rising inequality, less egalitarianism is something to hope for. No one wants successful athletes to be lashed by public envy – but if the tall poppy syndrome reflects a commitment to social equality, perhaps a complete cure would be worse than the disease.
A culture that attacks its tall poppies risks discouraging ambition and innovation, but one that overlooks inequality may lose sight of the collective good. Ultimately, the challenge lies in finding a balance between celebrating individual excellence and maintaining the egalitarian spirit that fosters fairness.
Nick Haslam, Professor of Psychology, The University of Melbourne and Milad Haghani, Associate Professor & Principal Fellow in Urban Risk & Resilience, The University of Melbourne
This article is republished from The Conversation under a Creative Commons license. Read the original article.
