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Care for Kids is going to share top ECEC marketing secrets – will you be there?
Freya Lucas
Feb 20, 2024
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With the largest audience of Australian parents looking for early childhood education and care (ECEC), the team at Care for Kids are trusted by thousands of operators including some of Australia’s best known providers like Goodstart Early Learning, Nido Early School and Paisley Park Early Learning centres to help promote their services and vacancies.
Based on their collective wealth of experience, the team behind Care for Kids and Toddle are generously hosting a forum composed of marketing experts from a variety of sectors and industries to discuss one very important question - Digital versus Traditional Marketing: What channels will work, and is it worth it?To be held at Lightspace, in Brisbane’s Fortitude Valley, on Thursday 14 March, the event will see some of Australia’s biggest names in marketing support attendees to not just keep up with the competition but also to stay ahead of the curve by discussing how to find the white space, the sweet spot, and the perfect blend to ensure your service stands out.
“With a saturation of ads, messages and content online, with an increased focus on privacy, with the proliferation of AI developments, where is the white space? Is going analogue the new disruptive media?” Care for Kids CEO Ash Sachdev asked.
“We know these are the types of questions that ECEC providers, owners and operators are asking, and so we’ve compiled a panel of experts from across the country to give us their unfiltered predictions for the future state of marketing, insights into what really works and why those channels are worth your dollar.”
Presenters include:
- Sarah Tikfesis (Acting CEO, Megaphone)
- Phil Ohren (Founder, Intender)
- Todd Alexander (Head of Marketing, Ray White Group)
- Jessica O’Sullivan ( Head of Strategy & Solutions QLD, Newsamp, News Corp)
- Dr Monica Chien (Associate Professor, School of Business, University of Queensland)
The panel will cover a number of topics related to marketing such as:
- Targeting in a private world- Is offline off the grid?- Market mindsets- Can AI create meaningful brands?- Secret sauce of 2024
The event will be followed by networking and drinks, offering attendees access to the speakers for further questions, and also to speak with one another and learn from those inside and outside the ECEC sector.
“We're inviting all Queensland services to attend the event and see what insights and inspiration they can gain from the panel,” Mr Sachdev said.
“Whilst digital marketing is a key part of our business strategy, our focus is on assisting the ECEC sector grow and advance through all marketing channels.”
Those in attendance will go into the draw to win a five night luxury spa experience in Seminyak, Bali.
To secure tickets to the event please follow this link. For more information, or with any questions, please email marketing@careforkids.com.au or visit the website.
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