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Genius Childcare moves to sponsor St Kilda Football Club in innovative partnership

Freya Lucas

Jun 15, 2021

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Genius Childcare branding will soon be visible on the St Kilda Football club’s media backdrop and Coaches polo sleeve after the club confirmed that the provider has been added to its sponsorship table.

Speaking about the partnership, Saints’ Executive General Manager of Commercial Chris Larkins said the partnership “was symbolic of the region the club represents”.

The provider has 29 services around Australia, including five in Melbourne’s south, and Mr Larkins spoke about the strategic alignment of the club fan base and potential and existing Genius families.

"We are constantly looking to partner with organisations that not only share our values, but also represent our people," he explained.

"We know that one of our largest fan base age groups is aged between 30 and 45 years, a common time for people to be seeking childcare for their family.”

Genius National Operations Manager Sel Omerovic echoed Mr Larkins’ sentiments, saying the provider was “thrilled to be onboard with such a prestigious Australian sporting club”.

Forming a strong relationship with the club and its fanbase was a key priority, she continued, also noting that the partnership will “be a fantastic opportunity for our children, families and staff, who will benefit from the people, the expertise and the resources associated with St Kilda."

"We look forward to building out a meaningful partnership with Genius as they help us connect to future generations of St Kilda fans," Mr Larkin said in closing.

For more information about the Genius brand, please see here.

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