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Kinderling Kids Radio announces completion of move from DAB+ to direct to consumer
Freya Lucas
Apr 13, 2021
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Kinderling Kids Radio has completed its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app.
Many early childhood education and care (ECEC) services are familiar with Kinderling Kids Radio, which streams “safe for small ears” content including music, songs, stories and podcasts, as well as serial content such as child hosted educational program Fact Detectives.The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand listening have powered Kinderling Kids’ continued growth.
Kinderling received over 11 million on-demand listens in 2020, with over 500,000 listening hours streamed from more than 321,000 global family listeners. The subscription base for Kinderling has grown over 200 per cent since January 2021, 75 per cent of which have converted to a subscription model from free app trials.
Evan Kaldor, Kinderling’s Founder and CEO of The Parent Brand, said the company was proud to have launched Kinderling as one of the first new DAB+ formats in 2015, thanking the CRA and the radio industry, especially ARN, for “making us part of the vibrant Australian radio industry.”
“Like any six year old,” Mr Kaldor said, “Kinderling is growing up fast and we are now highly active in a number of market segments that are exploding globally: audiobooks, podcasts, music streaming and mindfulness apps. The move off DAB+ in Australia will enable us to focus on launching our world class content and music programming to the 36million plus children in the US and UK and building a global market share in a rapidly expanding audio space.”
Versions of Kinderling’s children’s content will continue to be offered free of charge, with advertising, via The Parent Brand direct or via iHeartRadio. New episodes and programs are available exclusively to subscribers, Mr Kaldor noted.
For more information on Kinderling, please see here.
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