How Eden Academy boosted occupancy by promoting learning activities with ChildcareNow

Marketplace

Contributor

Feb 24, 2026

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Like with most operators, Mondays and Fridays are less busy at Eden Academy’s centres relative to the middle of the week. To increase casual extra day bookings on these days Eden Academy began running new learning activities such as cooking classes. To make sure families knew about the exciting new learning opportunities, Eden Academy immediately turned to ChildcareNow.

ChildcareNow’s marketing engine was able to:

identify all families who didn’t have a booking on Monday or Friday
match these families to the rooms introducing new learning activities
notify these families via SMS about the new learning activity in their child’s room

The SMSs were delivered at the optimal time to maximise bookings from families.

The results were outstanding with centres participating in the campaigns seeing an over 20% in increase in occupancy in centres participating in the campaigns.

As Eden Academy’s Millie Alder, Marketing Manager at Eden Academy, said:

“ChildcareNow allows us to run data led campaigns that drive measurable occupancy growth across our centres. We set the objective, identify attendance gaps, and the platform activates targeted communication to the right families at the right time. I love working with the ChildcareNow team and find the app a powerful tool in our marketing strategy here at Eden Academy.”

By using ChildcareNow’s powerful technology to promote its new learning activities, Eden Academy was able to boost occupancy on its less busy days. To learn more about ChildcareNow go to their website and book a demo.

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