In The Field
Australian soap company commits funds to supporting children on Handwashing Day
Freya Lucas
Oct 12, 2020
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Country Life Soap, a producer of soap which is made in Australia with locally sourced ingredients for over 60 years, will use World Handwashing Day - held 15 October - to give Australian children’s charity, Royal Far West, a funding boost.
Five per cent of all net sales over the summer months will be donated to the charity, that supports families, allied health professionals and education services to connect rural and remote Australian children with the health and developmental care they need.Given the COVID-19 pandemic, discussions about handwashing are more prevalent in the community than ever before, and with sales of hygiene products soaring as a result, the sale of Country Life products has enjoyed a “significant uptake”, a spokesperson said.
As a result the Australian-owned company has decided they want to “give back during a challenging and uncertain time for many”, saying they are “delighted to be able to provide support to such a worthy cause”.
Country Life’s parent brand Pental and Royal Far West are asking consumers to support the initiative by choosing products from the Country Life range when buying soap for theirFamilies.
“Our company is built on Australian values and we want to be able to impart this through actionable support for a charity such as Royal Far West who do really meaningful and important work,” Pental CEO Charlie McLeish said.
“People are already buying soap at an increased rate during the COVID-19 health crisis and we know that Australians are passionate about supporting Australian made and owned businesses that support the wider Australian community, particularly those that are experiencing hardship, so we’re hoping that people will choose the Country Life range to help support children from our regional and remote communities.”
The importance of the work of Royal Far West was highlighted by CEO Lindsay Cane AM who said that growing up in the bush “can be both very special and very challenging; never more so than in the last 12 months with extreme drought, devastating bushfires and now COVID-19, all causing uncertainty, economic distress and social upheaval for our country children and communities.”
With resultant trauma from catastrophic events like these likely to be felt for years to come, the need for services is “ever-increasing,” she continued, expressing her thanks that Pental has chosen to partner with Royal Far West over the summer months, enabling the charity to support more children in rural and remote areas of Australia with critical mental and developmental health and wellbeing services.
Pental’s Country Life soap range will donate 5 per cent of all net sales of their range to support Royal Far West families from 15 October 2020 to the end of Summer, 28 February 2021.
Further information about the work of Royal Far West may be found on their website, here.
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