Childcare Jobs - Support office, Contract - Murarrie QLD, Australia

The core responsibility of the Senior Digital Performance Specialist is to primarily concentrate on enhancing online visibility, bolstering brand recognition, and elevating customer acquisition and loyalty. This encompasses harnessing a diverse array of digital avenues: social media advertising, content creation and community engagement on social platforms, and optimizing search engine presence to connect with the intended audience.

If you have proven experience successfully delivering digital marketing campaigns with measurable results, a passion for staying up to date with the latest trends, marketing channels and technologies, and strong analytical skills to track campaign performance and make data-driven decisions – apply now!

Your Impact:

• Plan, execute, and optimise digital marketing campaigns across various channels, including social media, email marketing, and display advertising, to drive brand awareness and customer acquisition.
• Monitor analytics and reporting in GA4 and other standard digital marketing platforms.
• Collaborate with the National Digital Marketing Performance Lead and other team members to ensure that marketing campaigns are integrated and optimised for conversion rate.
• Use data and analytics to track performance and make data-driven decisions.
• Oversee social media community management and provide guidance and advice to internal stakeholders around social media usage and community management.
• Examine market and industry reports and identify important trends.
• Lead brainstorming/creative sessions to generate ideas.

What Goodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs.
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay.
• Access to discounted childcare (up to 15%)
• Discounted Health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes.
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.
• Be a part of a team and work environment where everyone feels a sense of belonging, inclusion and purpose.
• Regular social events at our head office location
• Security and stability - as Australia’s largest provider of early learning and care and a not-for-profit social enterprise, we exist purely to improve the lives of Australia’s children and their families.

You’ll bring to the table:

• Minimum 5 years’ experience in a Digital Marketing / Marketing role
• Experience in a national, multisite brand environment or franchise model will be desirable.
• Bachelor Qualification in Marketing or related field
• Digital analytics knowledge and skills, across digital platforms including Google Analytics
• Google & Meta certifications will be a strong advantage.
• Experience in a national, multisite brand environment or franchise model will be desirable.
• Excellent communication skills – written and verbal (essential). 
• Strong collaborative style (essential).